Two beautifully preserved signs from the turn of the century from a simple corner grocers on Ashton Road. The narrow strip between roofs on the sloping Ashton Road gives space to state “Overy Grocer and Provision Dealer." There are traces of a previous sign as well. The rear has the cheerful slogan “Drink and Enjoy,” which would not have won the approval of the temperance movement of the time. It’s a shame someone has constructed a window right in the middle of the slogan.
Having sold ”eggs, butter and groceries” in Hockliffe of 1890, the 1911 census shows that William Overy worked in the Luton shop with his son Walter.
Walter went on to be wounded during the Great War.
Thank you for your blog posts on these ghost signs - very interesting to get an insight into former Luton!
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